Introduction
I partnered with Omni, a social media marketing agency in the blockchain industry, to work with Raiinmaker, a Web 3.0 powered social creator platform. The goal of the project was to help Raiinmaker grow and attract a larger audience by creating engaging graphics for their official social media channels.
Background
Raiinmaker is a unique platform that aims to create a symbiotic relationship between influencers and audiences by allowing brands to directly reach relevant audiences via fans and reward them for their work, using their proprietary “Proof of Influence” protocol. The platform is built on the blockchain and is designed to create a new and innovative way of connecting influencers with brands and audiences.
Challenge
One of the main challenges of this project was to create graphics & videos that would effectively communicate the complex concept of Raiinmaker’s platform and its unique features to a wide range of their audience. Additionally, content needed to be visually appealing and engaging to attract potential users to the platform.
Solution
To overcome these challenges, I worked closely with both teams to understand their vision and goals for the platform. I conducted extensive research on the blockchain and social creator economy industries to gain a better understanding of the target audience and their needs.
Based on my research, I developed a series of visually-stunning graphics & videos that effectively communicated the key features and benefits of the Raiinmaker platform.
Results
The graphics I created were well received by the Raiinmaker audience, resulting in increased engagement and visibility on the platform’s social media channels. In just three months, the combination of my graphics and videos alongside Omni’s other services helped Raiinmaker acquire 5,000 users and 28,700 followers on Twitter.
& many more...
Conclusion
The Raiinmaker social media graphics project was a great success. After conducting extensive research on the target audience, and developing visually-stunning graphics & videos, I brought great value to the table.